The Commissioner for Trademarks heads the trademark organization and ensures that the USPTO properly examines trademark applications and grants registrations when applicants are entitled to them; records ownership changes of trademarks; maintains search files and records of U.S. trademarks; and publishes and disseminates trademark information through resources such as [the] “Basic Facts About Trademarks” booklet.USPTO Basic Facts About Trademarks
Filing a trademark application at the USPTO starts a legal proceeding that may be complex and will require you to comply with all requirements of the trademark statute and rules. Most applicants hire an attorney who specializes in trademark matters to represent them in the application process and provide legal advice.USPTO Basic Facts About Trademarks
A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.USPTO Trademark Basics
Before ever filing a trademark application, a trademark attorney can conduct a more comprehensive search for potential problems with your use of a proposed mark than you will be able to conduct in TESS. The attorney then can counsel you regarding use of the mark, recommend whether to file a trademark application, and advise you on your likelihood of success in the registration process.USPTO Trademark Basics
All registration assignments include basic knock out search intended to help make sure that your mark is available for your use and help prevent you from infringing on another owner's registered or common law mark. We also partner with the worlds most prolific trademark search company for more comprehensive search options where appropriate.
Experienced trademark counsel work with you to help prepare the most appropriate Interational Class for every registration and the most appropriate description of your goods or services to give you the best possible chance of registration.
The trademark registration process is advasarial. Every application is assigned to an examining attorney whose job it is to deny your application wherever and however necessary or possible. Using qualified trademark counsel substantially increases your chance of registration.
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